Loren A. ArmstrongArtist | Designer | Art Director | Creative Producer
Portfolio Website
PROJECTS :
Jan 2026Brand Creative DirectionGraphic Design | Creative Direction


ATHEREA

Graphic Design | Moodboards & Creative Direction


Atherea is a wellness and organics focused market, located in Union Square, NYC. Design development included moodboards, brand guidelines, logo, typography, store merchandising, color story, and product package design. 

  1. Pictoral Logo | Product Mock-up 
  2. Brand Direction – Option 1 : Clean. San Serif.
  3. Brand Direction – Option 2: Materials. Natural. Serif.


Loren A. Armstrong | Artist, Designer, Creative Producer, Art Director loren.armstrong.studios@gmail.com | Thank you!